In the last few years, Facebook became the main social media platform in the world and we became completely dependent on it. From information that affects our buying habits, through links to news and events in the country and beyond, to debates about political and social issues – everything can be found in one place and people became digitally lazy.Mark Zuckerberg – Facebook’s CEO announced major changes to the Facebook’s News Feed a month ago. He said that its 2 billion users will see less public content from brands, businesses and media. The goal is to bring people together through meaningful posts from friends and family. This is a second major update that Facebook is making since last year when they have been working on reducing the fake news and clickbait.In 2018, Facebook will prioritize three features:• News that community rates as trustworthy• News that people find informative• Local news that are relevant to where people live.However, what does this mean for brand and businesses and what are the impacts?With these updates, brand and businesses will notice that the reach, video watch time and referral traffic on their pages will decrease. The impact will vary from page to page, depending on the type of content they produce and how people will interact with it. Pages with the biggest decrease will be those who publish posts on which people don’t react to or comment on.Businesses are no longer considering the “organic reach” because fewer people are seeing their content. They have already sponsored their posts for bigger visibility and reach. The advertising will become more expensive despite the fact that an ad algorithm will remain the same. You will have to focus more on quality vs quantity of the posts, on campaigns instead of daily communication and on paid rather than organic reach. Now is the time to focus on Google and your website, as well to activate other channels of communication. We especially emphasize Instagram as social media platform that is constantly growing and behaving as Facebook behaved in the golden age. Let’s not forget that Instagram is owned by Facebook and it’s not known how it will take place in the future.According to Facebook, the groups will have bigger role due to the possibility of encouraging debates and discussions. But through groups you will not be able to generate visits to your website. It still needs to be seen how things will take place in these regards.Our opinion is that brands and businesses will adapt this update very quickly, while the media will go through a process of turbulence because they are much more dependent on Facebook. It is easier for brands because they can develop a strategy that will include other channels of communication, despite Facebook. The situation is different with media. Facebook published new filtering systems where users will determine which media is relevant.
So you want to know how to hire a Product Launch Manager?You have your business. You have your product. You want to launch this product using Product Launch Formula. But you are busy with everything in your life. 3 our of every 4 launches fail, because of a number of things that can happen during the launch. Maybe an expert can help! You think about hiring a Product Launch Manager (PLM) to take away the stress of the launch and to make your launch a huge success.So, what do you do? Where do you go, and how do you know they are right for you? Here are the steps you need to take to hire a great Launch Specialist for your product launch so you have a home run with it.Warning: Follow them for success, and avoid them at your peril.How To Hire A Tried & Tested Product Launch Manager:
Make sure your Launch Specialist has launched their own products. Knowing what it feels like to launch their own products gives them the advantage because they know what you are going through during the launch.
The Launch Consultant has experience launching other people’s products and still has a good relationship with them. Being able to successfully launch other people’s products and being able to handle clients wants and expectations is vital to your success.
You find Launch Manager by referral. You can find some Launch Managers on the internet, but like anything, the best ones come through word of mouth.
Your prospective Product Launch Manager may not be the cheapest in the marketplace. It’s true what they say. You get what you pay for. Hiring on price alone will almost guarantee a failed or mediocre launch.
The prospective Manager has learned from the best, and continues to do so. Education is vital in internet marketing. It’s vital the the Manager stays abreast of changing trends in the marketplace.
The Launch Manager is always looking to improve the Product. A good Launch Specialist will look to see how you can improve your product. Giving the best product possible will strengthen your launch.
The Launch Consultant has an eye on the next product for you. The Money’s in the Backend. Make sure to have another product or 2 in the pipeline to be able to market to your customers. If you don’t a good Manager should be thinking about this for you.
The Launch Manager understands Human Psychology. Buying is an emotional process. It’s only afterwards that we find the logical reason for our purchase. Understanding the emotions queues of buying are vital to the success of your launch. Make sure your Launch Consultant knows them!
You get a free Consultation to see if you are a fit for each other. Talking with your possible Product Launch Consultant will give you an indication that you are a fit for each other. This they can do in a Free Product Launch Consultation.
So there you go. These are just some of the steps you need to take to make sure you have a great Product Launch Manager on your team to make your launch an outstanding success.